Disney showed the beauty of Colombia to the whole world with their movie Encanto, and with it they brought millions of smiles to our country.
They were looking for a fresh and unforgettable way to boost Encanto's visibility, alongside the launch campaign. We proposed an interactive experience designed to transport children into the enchanting world of the movie.
They were looking for a fresh and unforgettable way to boost Encanto's visibility, alongside the launch campaign. We proposed an interactive experience designed to transport children into the enchanting world of the movie.
We installed the experience in a mall in Medellín, and created a set featuring life-size characters and the Madrigal House. Every day, hundreds of users came to enjoy the magic of Encanto.
