CHEVIGNON

Chevignon Racing

2024

Motion | Experience

For the second year in a row, Nea Studio teamed up with CHEVIGNON to rev up the Chevignon Racing campaign. This wasn’t just a campaign—it was a high-octane experience. From a custom video game unlocking chances to play with every purchase to epic physical tournaments, it all led to a grand finale: an all-inclusive trip for the top 6 players to the 2024 Mexico Formula 1 Grand Prix. Nea Studio brought it all to life with stunning 3D renders of a Chevignon-branded F1 car, visuals for the exclusive Formula 1-inspired capsule collection, and bespoke communication pieces for the Mexico adventure.

Speed, style, and unforgettable moments—this was Chevignon Racing.

Nea Studio’s creative collaboration with Chevignon, bringing F1-inspired elements to life through immersive 3D animation and storytelling

We dialed up the adrenaline for Chevignon Racing with bold 3D visuals, including a dynamic main video featuring the Chevignon F1 car and driver in a high-speed race. Designed to immerse participants, the video brought the thrill of being an F1 pilot to life, evoking the excitement and intensity of the tournament.

Custom-built video game experience created for Chevignon Racing, offering exclusive prizes and engaging players with every purchase

Chevignon’s exclusive Formula 1-inspired capsule collection showcased through intricate 3D modeling and visual storytelling

We brought Chevignon’s standout Formula 1-inspired jacket to life in 3D. Every detail, from the fabric texture to the bold racing design, was recreated with precision. The result showcased the jacket’s energy and craftsmanship, blending Chevignon’s style with the thrill of F1.

Comprehensive communication strategy for Chevignon Racing, including real-time updates and exclusive content during the 2024 Mexico F1 Grand Prix

Nea Studio handled all private communications for the 4-day Chevignon Racing experience at the Mexico Grand Prix. From real-time updates and city guides to F1 info, alerts, and notifications, we created dynamic, engaging content to guide and excite participants—directives, influencers, and winners alike—through their unforgettable journey in Mexico.

Stunning 3D renders of the Chevignon-branded Formula 1 car, delivering a dynamic, high-speed racing experience

3D animated video production for Chevignon Racing campaign in 2024, blending high-tech visuals and adrenaline-pumping design

Detailed 3D fashion design of Chevignon’s Formula 1-inspired jacket, featuring cutting-edge rendering techniques to highlight texture and style

High-tech visuals and creative direction for the Chevignon Racing campaign, using AI-driven elements and innovative effects to capture F1 energy

Nea Studio’s innovative use of digital art and design to elevate Chevignon’s racing campaign, blending luxury fashion with the excitement of F1

Immersive interactive campaign elements for Chevignon Racing, merging art, technology, and gaming to engage and excite participants

Full creative direction and visual design for Chevignon Racing 2024, crafting unforgettable experiences for participants through interactive technology

CHEVIGNON

Chevignon Racing

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